How To Monetise Your Blog

Blogger strategies for monetization precisely explained by the author…

Suzie Speaks

How to use a blog to make money

A little while ago I gave a presentation at the Annual Bloggers Bash in London with the focus being on monetising a blog and using a blog to make money in other creative and writing fields. Since then, I’ve received numerous requests to post the content of my presentation for those who were unable to attend, so here it is (hopefully with a little less waffle)…

Having a blog has been a life-changing experience. It has allowed me a lifestyle that I could have only previously dreamed of and enabled me to take more control of when and where I work and who I work for. Four-and-a-half years ago I was working as a teacher, I had an outstanding reputation and good results and was in a financially stable and secure role… And I was miserable – stressed, tired, depressed and had started to develop panic attacks. Writing has always…

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How to Research and Find Your Niche Online

Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service.

You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem.

Once you have chosen a product or service to market, researching to find the right niche for your product or service is the next most important part of beginning a niche marketing program.

Continue reading “How to Research and Find Your Niche Online”

Types of Accounting Information

Types of accounting information may be classified into four categories:

  1. Operating information
  2. Financial accounting information
  3. Management accounting information and
  4. Cost accounting information

1. Operating Information:

This is the kind of  information which is required to conduct the day-to-day activities.

Examples of operating information are:

  • Amount of wages paid and payable to employees
  • Information about the stock of finished goods available for sale and
  • Each one’s cost and selling price
  • Information about amounts owed to and owing by the business enterprise
  • Information about stock of raw materials, spare parts and accessories and so on.

By far, the largest quantity of accounting information provides the raw data (input) for financial accounting, management accounting and cost accounting. 

Continue reading “Types of Accounting Information”

What is Accounting Cycle

accounting cycle

What is Accounting Cycle

Financial statements have to be produced accurately at the end of the accounting period for tax purposes. An accounting period may be a month, a quarter of a year, or a whole year.

The accounting cycle is the series of steps that take place in order to produce  financial statements.

A term that describes the steps when processing transactions (analyzing, journalizing, posting, preparing trial balances, adjusting, preparing financial statements) in a manual accounting system. Today many of the steps occur simultaneously when using accounting software.



Following are the steps that complete an accounting cycle:

  1. Identify the transaction. This transaction could be the revenue from the sale of a product or a payment to another business for services.
  2. Analyze the transaction and how it is related to the accounting balance sheet. For example, determine which accounts are affected by the transaction and how they are affected.
  3. Record the transaction to a journal such as a sales journal.  Journals are kept in chronological order and may be updated continuously, daily, or however often it is necessary.
  4. Record the transaction to the general ledger. Take all of your entries and categorize them by the account.
  5. Perform a trial balance. Debits and credits need to be equal at the end of an accounting cycle, so calculate the entries to ensure they match.
  6. Prepare adjustments. Just because entries are recognized, does not mean the work has been performed. Revenue can only be recognized when the work has been completed, so adjust the entries accordingly.
  7. Perform trial balance with adjustments. Take the adjustments from Step 6 and prepare a trial balance. If the debits and credits do not match, then you need to adjust them to make sure they do match.
  8. Prepare financial statements. From the adjusted trial balance, these corrected balances are used to prepare the financial statements.
  9. Close the accounts in preparation of the next accounting cycle. Revenues and expenses need to be closed out, which means they need to have zero balances. Balances are moved to the next cycle.

Watch This Video for a Clear Understanding of Accounting Cycle: Use CC (closed captions) Button for Subtitles.

Some Important Accounting Terms:


A record in the general ledger that is used to collect and store similar information. For example, a company will have a Cash account in which every transaction involving cash is recorded. A company selling merchandise on credit will record these sales in a Sales account and in an Accounts Receivable account.


Accounting Department

Part of a company’s administration that is responsible for preparing the financial statements, maintaining the general ledger, paying bills, billing customers, payroll, cost accounting, financial analysis, and more. The head of the accounting department often has the title of controller.


Accounting Equation

Assets = Liabilities + Owner’s Equity. For a corporation the equation is Assets = Liabilities + Stockholders’ Equity. For a nonprofit organization the accounting equation is Assets = Liabilities + Net Assets. Because of double-entry accounting this equation should be in balance at all times. The accounting equation is expressed in the financial statement known as the balance sheet.

Accounts Payable

This current liability account will show the amount a company owes for items or services purchased on credit and for which there was not a promissory note. This account is often referred to as trade payables (as opposed to notes payable, interest payable, etc.)


Accounts Receivable

A current asset resulting from selling goods or services on credit (on account). Invoice terms such as (a) net 30 days or (b) 2/10, n/30 signify that a sale was made on account and was not a cash sale.


Adjusting Entries

Journal entries usually dated the last day of the accounting period to bring the balance sheet and income statement up to date on an accrual basis (as required by the matching principle and the revenue recognition principle).

Adjusting entries are made to report (1) revenues that have been earned but not yet entered into the accounting records, (2) expenses that have been incurred but have not yet been entered into the accounting records, (3) revenues already recorded that involve more than the current accounting period, or (4) expenses already recorded that involve more than the current accounting period.

Activity-Based Costing 

A technique for allocating costs to a product, service, customer, etc. The premise is that activities cause an organization to incur costs. Once the costs of the activities have been identified and each activity’s cost has been determined, the cost of the activities is then allocated to the product, service, customer, etc. that required the activity. This technique is more logical for allocating overhead than simply allocating costs based on machine hours or direct labor hours.

Quick Ratio

Also known as the acid test ratio. This ratio compares the amount of cash + marketable securities + accounts receivable to the amount of current liabilities.


Adjusted Trial Balance

A listing of the general ledger accounts and their account balances at a point in time after the adjusting entries have been posted. The grand total of the accounts with debit balances should equal the grand total of the accounts with credit balances.

The Beginner’s Guide to Online Marketing

“Your product should be like honey to bees – inevitable”

Marketers are generally far too concerned with the changes in our channels and tactics, and have failed to see the paradigm shift in consumer behavior. We have taken the consumer funnel for granted for a long time, but things have changed. The way consumers discover, compare, decide, and evaluate has fundamentally shifted…significantly.

Today’s consumers are driven by research. By the time they’re ready to reach out to your company, they’re already far along in their shopping journeys. To succeed, businesses need to empower their audiences with information. Stop trying to sell, and focus on helping your customers learn.

online marketing channels

Shoppers look for information online, in stores or from other sources. They will make purchases online or in brick-and-mortar stores. They will often start in one venue and finish in another. They might start the process using a PC at home and finish it on a tablet or smartphone in the store. Throughout their journey they expect a seamless experience between online and offline sites.


“Data may err but not people and their opinions”

Online marketers are obsessed with traffic acquisition numbers and conversion rates. It’s easy to forget that your consumers are real people on the other side of the computer screen. In addition to chasing numbers, marketers need to understand and speak to people.

Continue reading “The Beginner’s Guide to Online Marketing”

Need a Business Idea? BI #1

Best New Business Ideas for 2015 – Accountant

Create a flier outlining your services. Before you do that, you need to know what those services will be. Do you want to simply do bookkeeping for a small business? A more involved level of would be do actually work up balance sheets, income statements, and other financial reports on a monthly, quarterly, and/or annual basis, depending on the needs of the business. Other specializations can include tax accounting, a huge area of potential work. Many business owners don’t mind keeping their own day-to-day bookkeeping records but would rather get professional help with their taxes.

Continue reading “Need a Business Idea? BI #1”

Digital Marketing Strategy – Building a killer strategy.

A simple bite sized guide to building a Digital Marketing and Social Media strategy for any business.

Social media marketing has become inevitable for businesses for promotion and sustenance. Udemy has come out with a great course on “DIGITAL MARKETING” strategies which will help you leverage the reach of social media in enhancing the reputation and establishing your brand strongly in the minds of the consumers.

Digital Marketing has almost become synonymous with social media marketing and one who overlooks this opportunity to reach-out to customers are completely lost in this net-savvy world.

Go for this course offered by  Joe Wilde for a reasonable $25.

What Does a Career in Accounting Demands for?

Career in

Are you vying for a career in accounting field?

Everybody envy accountants for there is a misconception that they are Demi-Gods. Though a good can act like one who can save you from a dire situation by manipulating the accounts skilfully, the demands and challenges in this field are too high to be savored.

Purchase Your Copy of

Careers with a Degree in Accountancy and Finance” at Gumroad 

Careers with accounting and finance degrees in India

So what does it take to become a reputed accounts man in your circle and also enjoy what you do!

Self analysis is the best way to understand what you really want to be. There are certain traits characteristic to people belonging to this community. See if you are gifted with those attributes; if not, you can always train yourself to gain expertise.

1. Are you good at numbers– Mathematics, Yuck! If this is your reaction please quit reading this article as numbers play an integral role in accountancy. Figures, Figures and more Figures determine the profit and loss status of a company. If you are passionate about playing with numbers it goes without saying you are already a half .

The thrill of taking control and handling numbers make or break a company. Jackie Mansion jocularly puts it – “Did you ever hear of a kid playing accountant – even if they wanted to be one?”

2. Are you a good listener and can you read between the lines?

A good will allow the client to talk and listen to what he says. Then he tries to extract the exact kind of information he needs to make the ends meet. Empathy is an innate quality and if you are not going to be a good listener then please revise your consideration of becoming an accountant. Sometimes the client may not know what you wish to seek; it is your responsibility to frame simple questions in a language that he understands and pull out answers.

3. Can you avoid being temperamental?

90% of the time your clients are going to say “No” to whatever you suggest. Alas, it is not their fault; the corporate Bosses and CEO’s always aim big and most probably will not be aware of the consequences of their impulsive actions. They always think about clinching a deal and conveniently overlook the effects of their financial and corporate decisions on the account and subsequently on the accountant.

For example cash has to be handled very carefully and every penny has to be accounted for properly.  A bank cashier will know the importance of as it is very important for them to balance the inflow and outflow at the end of the day.

For corporate firms, it becomes mandatory to reduce the cash dealings and account every transaction in the form of a check or electronic transfers like RTGS or NEFT or EFT.

The point is, you should have the nerve to talk to a company’s head if he is planning for a bad move and suggest what could be done for the good of the company ( and Sales purposes).

4. Are you wise when it comes to choosing clients?

Whether you are a part time practitioner, Full time accountant, Accounts manager or Free lancer, do your homework before accepting the offer. Ultimately you need to see your payments coming through and nobody works here for a song. Big practitioners take a big cut half yearly or annually but if you are a part time accountant, it is always better to go for monthly payments or get paid after the completion of individual project s.

5. Are you updating yourself with the new , software and technology?

Who said accountants are zombies! Modern accountants are full of vigor and they’ve transformed themselves into much sought out heroes. Now there is so much demand for a knowledgeable accountant who can see through things.

There is a range of software available online to purchase and train yourself to be up-to-date. If you are running a big auditing firm it is good to listen to the freshers as they are the ones with lot of ideas and access. Utilise the fresh minds to inject innovation into your business – adapting to new technology, , all these are strategies that will bring you Hi-Funda clients who love to embrace new technology.

6. Are you a solitary reaper or try to be Social?

Though your work may demand solitude for concentration purposes, you need to be social when you want to present your report to the high command, right? You need to be good in communication, no excuses here; you need to be good at convincing your higher authorities; you need to be good at pacifying your client if he hesitates and above all you need to be bold when you know you are right. More importantly you have to be pals with your financial counterpart for smooth sailing.

7. Do you hold a good degree from a decent instituion?

Always come to the play ground with good credentials and background. It makes things easy for you. Many a times I’ve heard people saying that they’ve passed INTER in Charted Accountancy and not cleared the FINAL. Why is it so? What made you stop from being a complete pro?

Just remember people who have achieved success
Are not necessarily more skillful and intelligent than others
What separates them is the burning desire and thirst for knowledge,
The more one knows, the more one achieves – Robin Sharma.

CPA in US and CA in India:

CPA stands for the , the American equivalent of the Indian Chartered Accountant qualification. One has to pass the uniform CPA examinations administered by the American Institute of Certified Public Accountant (AICPA) to become a CPA. The CPA examination tests one’s technical knowledge in auditing, law, taxation, accounting and financial accounting.

Benefits of acquiring a CPA qualification and it’s relevance in India.

  1. CPA is the highest professional accounting qualification in U.S.A. and is recognized internationally, including India.
  2. Job opportunities for CPA’s exist all over the world.
  3. CPA confirms knowledge of U.S. and
  4. The Australian and Canadian Chartered Accountants have a reciprocal arrangement with AICPA, U.S.A.

Let us end the discussion with his hilarious quote:

 “There was a small typing error in our Half-Year Results Statement. For ‘profit’ please read ‘loss’. ”  Ex – CFO.

Top 10 Online Marketing Trends for 2015

A great presentation on the current marketing trends that talk about RETARGETING, MOBILE REVOLUTION, MARKETING AUTOMATION AND HIGH END MARKETING TECHNOLOGIES that are available online.

Related Posts:

  1. Successful Startup Secret 1
  2. Successful Startup Secret 2
  3. Successful Startup Secret 3

Pop Up Banner – Best Way for Advertising

Pop Up Banner – Best Way for Advertising

By Jublina BlissPosted: July 09, 2014

A mixture of advertising thoughts has been attempted by individuals out there, yet the particular case that still makes heads turn is doing anything huge. Pop up banners do the precise same thing and speak to the normal man. It is the human inclination that individuals get awestruck or stunned when they take a gander at an option that is greater than them. Pop up banner stands serve this reason exceptionally well. Utilizing a pop up showcase at your stall in a meeting or show makes your organization region like a considerable measure more expert but it doesn’t cost you much. Utilizing a pop up banner dependably creates an impression.

Make Awesome Sales Videos To Get Leads for your Business

Publicizing Strategy

They are a popular and very compelling publicizing strategy. Such a banner will dependably make a traveler turn and look. The realism that is utilized for the banner is accessible in color and of a high determination. It additionally has a choice of a sparkle or matt completion. Diverse materials might be utilized to create the realistic of which the most usually utilized is flexible. A pop up presentation could be utilized within courses, presentations, gatherings and wherever where you need to promote and business your item. It may be utilized as simply a showcase stand or even a setting to a stage setting.

popup banners for advertising

Framework of pop up banner

There are bunches of points of interest to the pop up banner stands. These banners have a scissor framework in its development so it makes collecting and dismantling the item much less demanding than anticipated; additionally no apparatuses are needed for gathering. The banner gets collapsed up in a little transport case that is not difficult to convey. The manufacture of the banner and the transport case is solid and strong. The transport case could be changed over into a counter by appending a realistic to its sides and utilizing a table top on it.

The banners realistic might be printed in any outline that we require and can likewise be overlaid. The realistic utilized is wrinkle safe and printed in 4 – C color sublimation printing. Once the banner stand has been raised, the realist might be connected to it by utilizing an attractive strip or Velcro straps. As a discretionary you can likewise append halogen or LED lights to the pop up banner and upgrade the vantage purpose of the banner.